20 years in the business, I’m expert at digital things. I know & practice: UI Design. UX Design and conversion optimization. PHP. JavaScript. WordPress. CSS and SASS. React.

Banking UI login expenses ui ios inspiration mobile app chart finance app financial app account bank app bank banking app app design app banking finance

Designers often ignore the usability and convertibility factor and tend to create very beautiful but fail designs.

What I’ve learned in the past years is a design is no good if it doesn’t work. My design work always focuses on measurable results and user happiness. The success of my work is proven by the success of the businesses and startups I’ve worked with and helped grow.


I’ve started out as a graphic designer back in 1999 and started teaching UI design and basic web development in 2004. I’ve worked as digital art director for several years in local and global agencies. Written books on design education and training.

By 2012, I’ve taken a step to helping startups and businesses grow by design language. I’ve joined Udemy, now being the largest online learning platform and worked as the design lead for 3 years.

By the end of 2014, I’ve joined the Qordoba.com team as their lead designer and by the end of 2017, Qordoba successfully passed thru 60m series B funding with more than a 100 enterprise clients.

I’ve joined Wadi in 2017, which has been a large scale online retail marketplace for Asia and Middle east until it’s successor Noon.com takes over and worked as their lead designer for 2,5 years.

Nowadays I’ve been remotely working for businesses and startups for their visual design and development needs. As side projects, I help WordPress Gutenberg team as a design contributor improve the editor UI and UX and develop blocks for the new editor.

skill set

Front End Development

WordPress Design & Development

UI & UX Design & Prototyping

Iconography and Glyph Design

Expertise in Various Verticals (Industries):

I believe great design with a limited context is useless, and design lead/designer needs to get the full scope with each work or project before kicking it off.

I have worked with & helped maximize the following Business Areas :

Online Education

Machine Learning & AI

Online Retail Business

Finance & Mobile Financing

Travel & Online Booking

SaaS for Creatives

Above businesses are I am fully capable with understanding the scope of products, MVP and maximum convertibility methods with the help of design language.

Drop me a line if you want to hire me

Interested in working together? Let me know!