Product Design
For Hastam
Role
Product Designer
Period
2026
Skills Utilized
Overview:
Backstory of the work.
Hastam is an AI receptionist for independent clinics, made by GBO Vision. Patients simply call the clinic's number. The assistant talks with them, takes the appointment request, reschedules, sends them to the right department or takes a message for the doctor, and puts the result on the clinic's screen.
My part was the design: the design language of the practitioner dashboard, including the multi-doctor calendar, and the hastam.ai website from first sketch to launch, in Turkish and English.
Anatomy.
One call, three views.
The heart of the site is a single sample call shown three ways at once: what the patient hears, what Hastam does at each step, and what the clinic's team sees. Every check is visible, from telling the caller the call is recorded to confirming the time is still free right before it is written down.
Dashboard.
The assistant talks. Your team decides.
The dashboard is built around control. Urgent calls are flagged and can be taken over live, appointment requests land on the calendar waiting for approval, and the doctor's written answers are read back to the patient by the assistant. I refreshed its design language across the product and designed the multi-doctor calendar.
Some decisions are deliberately kept out of the AI's hands: age limits, calling hours and prices are enforced by the system, not left to the conversation.
Site.
Plain words, one typeface.
For the site I kept the rules strict: one typeface, plain words, and none of the decorative tricks that make a page read as generic AI design. It runs in Turkish at the root and English under /en, and works as well on a phone as on a desktop.
The Impact.
Shipping & Outcome.
hastam.ai launched in October 2026 in both languages, and Hastam answers real calls on a clinic's existing phone line.
The project sharpened a principle I keep coming back to with AI products: show the work. When a clinic can see exactly what the assistant heard, did and decided, trusting it stops being a leap of faith.